LDC wanted to update their website, and they had prepared a design in-house but lacked the necessary skills to turn this into a bespoke set of HubSpot templates.
Working closely with their marketing and design teams, I helped them turn their design into reality. This involved some design support where required, in producing web-ready graphics.
The project needed careful management from design through to production, including handling a large number of redirects to ensure that the existing SEO was not compromised.
The client says...
Working with Jeremy to redevelop our site over the past couple of months has been an absolute pleasure.
Jeremy is extremely knowledgeable and has gone over and above to advise us on technical, design and UX elements of our site. He is very responsive, flexible and has managed to bring our design to life brilliantly and with expertise.
He has been very patient with us and fantastic to work with. I couldn’t recommend Jeremy more highly.
Senior Manager, Marketing & PR
PHP / jQuery
Meet the team
One of the more technically interesting templates was 'Meet the Team', which populated the page dynamically using HubDB, and grouped the team members into departments. The page features inline navigation, and a differing order and layout of the expanded bios as the display moves from mobile through to desktop.
The 'Contact us' template features integration of a fully styled HubSpot form (selectable via a CMS custom field within the template). The form also includes reCAPTCHA anti-spam protection.
Using subtle animation has added additional interest to the design to help user-engagement. From the static homepage header design I suggested that we scroll the background behind the magnifying glass on a continuous loop, to underline the fact that LDC covers every high street in the UK.
To show the LDC’s company history in a more engaging manner, working with the LDC’s internal teams, we came up with the idea of an animated vertical timeline which encourages the user to scroll to see more, and to travel further down the page than otherwise might be likely.
Responsive Web Design (RWD) allows a web page to be displayed differently depending on the size of the web browser it is being displayed on.
RWD has become essential for today's websites as the amount of mobile traffic now accounts for more than half of total internet traffic.Find out more →