Mia’s previous website suitable for their lead-generation objectives and they were generally unhappy with the overall design of the site.
Working with Strategic, who were Initially brought in to undertake a website review from a design, SEO, and lead generation perspective, I was ultimately asked to provide a series of new page designs for Mia to show how the existing design and branding could be repurposed to help overcome the shortcomings of their present site.
This led to me being asked to build a new site for Mia on WordPress, creating a bespoke theme using my new page designs – with inbound marketing, lead generation and SEO as priorities from the first line of code onwards.
The site includes prominent calls to action, landing pages and a blog, giving Mia all the collateral they require to generate the leads they’re seeking.
PHP / jQuery
Mia's branding existed I introduced some key new styling elements alongside the existing logo when designing the new website. In order to ensure these new design elements are respected in future internal and external materials, the clients asked me to product a concise style guide for them to follow. I came up with this Style Tile.
RGB 16, 31, 44
RGB 0, 189, 157
RGB 0, 150, 224
RGB 133, 196, 0
RGB 144, 73, 151
Responsive Web Design (RWD) allows a web page to be displayed differently depending on the size of the web browser it is being displayed on.
RWD has become essential for today's websites as the amount of mobile traffic now accounts for more than half of total internet traffic.Find out more →