The website started life as a single page which set out the services offered by 4D Contact, who they are aimed at, the benefits provided, and a contact form. While the business was a startup, an economical approach to a website was needed.
As the business has scaled, we have expanded the site to include additional pages, and – most recently – a blog (‘Insights’) section. This additional content will assist with organic search traffic, as well as helping with the overall marketing activities. Being able to scale the site was a key requirement, and which is why WordPress was selected as the platform, even though the site started as just a single page, as this allows easy scalability.
The project included designing the branding and overall design language for 4D Contact, which has since been rolled out to other collateral such as business cards and an eBook.