Barrett Smith Brown
Brand design

Created by Jeremy Hickman


When Barrett Smith Brown changed names from their former CDS, they needed strong confident branding to represent a new look for the firm.

CDS, Barrett Smith Brown's former name.

After discussion, we wanted to present the name as BSB as it was felt this would be more memorable, whilst still including the full name within the design. Using gold within the design was intended to represent the quality and experience of the services offered.

A range of sub-brands were also developed to highlight the different services provided by BSB.

BSB sub-brands

The new branding has been rolled out to the firms existing website, as well as business cards, eBooks and advertising.

About the client

Barrett Smith Brown provides outsourced receivables management, delivering immediate, quantifiable results in their client’s credit and collections function via their bespoke receivables management solutions.

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Barrett Smith Brown

Explore the services used

Brand Design & Logos

Find out about Digital Design

Colour palette


144, 100, 42


217, 169, 46


70, 76, 98


255, 255, 255


The quick brown fox jumps over the lazy dog

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