When Barrett Smith Brown changed names from their former CDS, they needed strong confident branding to represent a new look for the firm.
After discussion, we wanted to present the name as BSB as it was felt this would be more memorable, whilst still including the full name within the design. Using gold within the design was intended to represent the quality and experience of the services offered.
A range of sub-brands were also developed to highlight the different services provided by BSB.
The new branding has been rolled out to the firms existing website, as well as business cards, eBooks and advertising.
