SAAF Education use the popular HubSpot CRM and wanted to implement their new website on this platform to get the full advantage of the close-loop reporting and tight integration of HubSpot’s CRM features for their sales and marketing team.
SEO research was carried out initially by an expert search consultant who analysed the performance of SAAF’s old website, and provided keyword research, a site map, and recommendations for page titles, headings and meta descriptions. These recommendations informed the design and structure of the new site ensuring a data-backed approach for better performance potential in search engines and user experience (UX).
I created the website for them using a custom HubSpot Theme together with a series of templates and modules – all developed from scratch. The templates and modules are arranged in a variety of combinations to create the various pages and sections that comprise the site, making it relatively easy for SAAFs internal teams to alter pages swiftly, whilst always remaining on-brand.
