The previous Safety Coaching website was dated and had a poor user experience, so the client wanted a full redevelopment to take into account the latest standards and best practices.
As a first-step, a full SEO review was carried out, to include analysis of Google Analytic data from the previous site, to establish what was/wasn’t working. The SEO review provided a recommended site map, keywords, meta descriptions, page titles and headings. All of this information informed the design of the new site, ensuring the the SEO was considered from the very beginning of the project, rather than bolted on as an afterthought.
The design was inspired by illustrations that the client provided, and included a new logo that I designed to match the site, and which has since been rolled out to other customer-facing collateral.
The website includes carefully planned sections to present the various services and courses that the client offers.
