The Concrete Consultancy had an old website that didn’t effectively communicate their wealth of experience in a specialist sector. The client had a range of case studies with accompanying photography to illustrate their past work, and we wanted to make use of this to help demonstrate their expertise.
Following discussions we arranged the homepage into sections setting out the problems that can be solved, the sectors the company usually works in, the services available, and a range of case studies. This logical storytelling approach, where a message unfolds as the reader scrolls down the page is proven to be effective with user-engagement. We also use testimonials and accreditation logos to provide authority and social proof to back up the client’s claims.
The site runs on WordPress using a bespoke theme. The theme provides pre-formatted content modules that will enable to client to easily amend the website content or create new pages, ensuring that everything remains tidy and on-brand with minimal effort or technical knowledge being required.
