The Wave Clinic website
Created by
Jeremy Hickman
Introduction
The Wave Clinic (formerly West Sussex Personal Therapy) is the trading name of Holly Simmonds, a highly qualified therapist. Holly needed a new website as her previous designer had ceased trading, and various changes needed to be made to the site.
Having assessed the website and the number of improvements that could be made, we agreed to start with a clean-sheet approach, including rebranding under the Wave Clinic name.
The site now clearly communicates the services that are available and who they’re aimed at. The service is presented in a more approachable and friendly manner, with an easy way to get in touch and book an appointment.
Build on WordPress using a bespoke Theme, the site would be easy to expand and offers the ability to easily add further counsellors should the business scale in the future.
The new branding was designed to link to the earlier design through the use of the butterfly device, but has been brought up to date with a relaxed font and simplified graphics.
Bespoke Design
Tailor-made solution
Responsive
Mobile-first design
WordPress CMS
Open-source platform
PHP / jQuery
Custom scripts
Features
Old website - design
The old website was also WordPress-based, but lacked flexibility and design flair. The new site offers much more flexibility for Holly to create additional services or other content. It is brighter, and has a simplified, clear, design.
Old website - design
Old website - content
The former site was very text intensive which was likely to be off-putting to new customers. In the new website we have reduced the text and more clearly signposted the services available.
Old website - content
Colours
#44617f
RGB 68, 97, 127
#408bc9
RGB 64, 139, 201
#ecf4ff
RGB 236, 244, 255
#ffffff
RGB 255, 255, 255
#4a4a4a
RGB 74, 74, 74
Typography
-
Aa
Muli 700
fonts.google.com/specimen -
Aa
Muli 400
fonts.google.com/specimen
Other projects
The Wave Clinic business cards
The Wave Clinic business cards
Created by
Jeremy Hickman
Published on
January 2020
Responsive design
Responsive Web Design (RWD) allows a web page to be displayed differently depending on the size of the web browser it is being displayed on.
RWD has become essential for today's websites as the amount of mobile traffic now accounts for more than half of total internet traffic.
Find out more →
